Inditex continues to open pop up in Europe, this time in Milan.

Inditex continues its journey, almost alone, towards the establishment of ephemeral stores, or pop up, as they are usually called. It seems decided, this time through his star firm Zara and nothing less than in Milan, to implement the online shopping system from their establishments and we know that what the Spanish giant proposes, usually gets it.

Recently the controversy with the price of a jersey of the firm that cost the not inconsiderable figure of € 500. Of course he went ahead. Well if the brand has been determined to establish the purchase model through pop up, at least, we must give the credit it deserves. Of course it is already giving a lot to talk about.

As in all previous occasions, in the Milan shop, included in the flagship of Corso Vittorio Emanuele II, the chosen models can not be tested, but they will have the application of augmented reality that already presented in 120 establishments by March with great success and welcome.

The establishment will be open until July and the chain is already pre-arranging more openings of this type all over the world. Here we already have several of these stores that are assuming a real revolution in the way consumers buy fashion.

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