The Inditex Group promotes its Stradivarius brand by reopening in Barcelona and settling in London and Dubai.
It seems that the Spanish group Inditex has not seemed enough milestone to overcome the negligible number of thousand stores last year 2017. This year, it seems, the idea is more qualitative than quantitative, judging by the three openings only with stradivarius, of this month of January; nothing less than Barcelona, London and Dubai.
In reality, the opening in Barceona is a re-opening in one of the flagship areas of Catalan fashion; the Paseo de Gracia. So, the company’s young fashion firm will once again be present with its flagship at the legendary Barcelonés promenade.
In the case of the London opening, the brand has had no regard, and gets into the WestfieldWhite City shopping center, a reference to the outskirts of the city. Surely, the decision to return to a commercial center of this chain, has been the success of the previous incursion of the brand, back in 2014 when arrivara to the British Isles.
Finally, the chain that landed in the emirate Dubaití in 2010, seems to try to take hold and, why not, expand even more, if possible. The new opening, is rather a relocation, which will take place in the Dubai Mall, the largest shopping center on planet earth. It is a better location and a larger establishment. Certainly a good bet that, hopefully, will go as well as in the rest of its Arab Emirates locations in Abu Dhabi.
Of course one thing is clear, and that is that the company has no limits and its internationalization is going from strength to strength, as they say. Vietnam, Cairo, Hangzhou … And from here we are proud of our countrymen and every new opening or news of the global fashion giant.
Did you enjoy this post? Meet You Are Unicorn
Este artículo está disponible también en castellano