The new logo of Giorgio Armani

The new logo of Giorgio Armani

Last June we knew the new logo of Giorgio Armani. The men’s fashion week in Milan last June left us with more than good taste and quality couture; The presentation of the new logo of the Italian firm par excellence. It seems little, considering that the spring...
Inditex open a new flagship in Barcelona

Inditex open a new flagship in Barcelona

The new flagship of the Inditex group in Barcelona is for Oysho. The firm of the Inditex group specialized in lingerie, Oysho, opened its first flagship in Barcelona last June, nothing more and nothing less than Portal de l’Ángel. In this way, the gingante of...
Apodemia seeks to establish itself

Apodemia seeks to establish itself

Apodemia, the luxury jewelery firm intends to forge in Spain. The new location of Apodemía in Madrid, on Fuencarral Street, aims to be the starting point for a really exciting campaign for the company. Fifty, they say, are the stores that pretend to have opened before...
Michael Jackson honored by Balmain.

Michael Jackson honored by Balmain.

The French firm, Balmain, delights with his homage to Jaco, full of sequins. Last Sunday June 24 took place, the presentation of the spring summer collection for 2019 of the house Balmain. For this occasion several locations were used pertencientes to the French...
The guideshop experience getting closer.

The guideshop experience getting closer.

The guideshop stores are here and they seem to stay. A priori, the concept guideshop, can sound like a Chinese, at least. But for lovers of fashion and its trends, it is already a known word. In fact, not only digital brands are going to bet a lot on this shopping...
Zara includes a 45-year-old model.

Zara includes a 45-year-old model.

The Spanish firm Zara seeks to ingratiate itself with the woman of today. In this convulsive time, in which we have to measure each word so as not to offend any group, making decisions that, in reality, should be simple, become especially complicated. While it is true...